HER POWER

Hillary Clinton Campaign Merch 

 

For one of our toughest projects of the year, we were asked to make campaign materials for both 2016 candidates. When brainstorming Hillary's, I was continuously drawn to her passion for women's rights and just how monumental it was to have the first woman candidate. I also knew that so many of her avid supporters were younger women and millenneals. This project was targeting that audience, taking her campaign and turning it into something that could be used as art and decor; something that could last much longer than the election itself. 

Using a feminine, pastel color pallet paired with bold images that conveyed female strength in politics, I created a series of merch falling under the name "Her Power", which could have been sold online and at rallies leading up to the election.